Source: R/GA FutureVision
- Independence is a top priority for those aged 16 to 24, with 34 percent planning to travel alone.
- More than half (54 percent) of Gen Zers told Booking.com that environmental impact considerations influence their decisions on where to travel, with 56 percent seeking “green” accommodations.
- More than one-third (37 percent) value voluntourism — the ability to give back to local communities by volunteering while traveling — preferably in sustainable destinations.
Source: The Points Guy
- 87% of travel decisions made by Generation Z are influenced by social media platforms including Facebook, Instagram and Snapchat.
- “My decisions are made 99% because of cheap flights and browsing like two months ahead with no specific dates.”
- Points and miles can come into play to make the otherwise inaccessible and far-flung destinations fit into an average 20-something’s budget.
- “I have a bucket list of countries I’d like to go to that I’ve seen on Instagram”
Source: CMO
- Gen Z buying power is estimated at $29 billion to $143 billion in direct spending, and they also have a significant influence on family and household purchases.
- 79% of Gen Z first traveled overseas before the age of 15
- 35% of Gen Z prioritize food experiences during travel
- 94% of Gen Z research where to eat before they travel
- Instagram was the #1 platform for travel inspiration, with 50% stating it provides the best inspiration
Source: Criteo
- Our research shows that of the Gen Z survey respondents (15–24 year olds) around the world, only 25% belong to a travel loyalty program
- 46% say they often forget they signed up for one, and 45% say they sometimes opt out of loyalty programs because they receive too many emails.
- 78% say they enjoy loyalty programs that give them perks beyond just discounts.
- 75% value rewards such as free checked bags, free premium seat selection, and better customer service.
- 70% say loyalty programs are one key reason they choose specific airlines or hotels.
- 52% of Gen Z plans to spend more on travel in 2019 than they did in 2018.
- Gen Z is 24% of the global population
- Gen Z has a direct spending power of $143 billion and an indirect spending power of $600 billion
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