fNograph interviewed thousands of Millennial and Gen Z consumers on video to find patterns around promotions that actually drove Gen Z consumers into stores. Here’s our video report — 25 Promotions That Pushed Gen Z Into Stores
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We interviewed thousands of Millennial and Gen Z consumers to find patterns around what they liked about packaging design. One of the biggest patterns we found was a love of simplicity, and specifically how simple packaging created an emotional connection between Gen Z consumers and the brand.
Here’s our video report — 10 Reasons Why Gen Z Loves Simple Packaging
Is it your job to understand Gen Z trends? If so then you need fNograph, with thousands of insights to help you win at work. Learn what’s working for other brands, ask questions directly to Gen Z consumers and influencers, use our videos for your presentations and more for only $29.99/month. Try the app for 7 days free today.
We asked Millennial and Gen Z shoppers to describe how brands turn into some of their favorites. Here’s a sample of some of the responses below:
Brands That Focus On Lifestyle and Culture Become Favorites
“For me honestly it boils down to again: culture, lifestyle. I’m not going to buy or purchase or support or be in a venue that I don’t feel like speaks to me and makes me feel comfortable. It definitely does here. Adidas, like I said, is one of my favorite brands and I want to continue to build and support their movements. Everything they’re doing — lifestyle, culture, equality. You know, just top to bottom. …
We asked Millennials and Gen Z shoppers questions to understand how online and in-store shopping work together in tandem to generate sales.
Was there a sale going on today that made you want to shop?
“Tasha: Was there a sale? No, I don’t think so. Veronica: No. There’s usually a sale online and then we go “Oh my god I’m coming to the sale, let’s buy it.” But today was just, like an emergency, so we came out shopping.”
Was there anything you saw on social media that brought you into the store today? “Yeah, jeans. I came in for jeans today. Oh it’s just a cool, cropped ankle pair of jeans, which I have to order online.” …
We asked Millennial and Gen Z shoppers walking out of Victoria’s Secret to grade the brand from A to F. Here’s a sample of some of the responses below:
“C. (Why?) Their stuff falls apart really fast — it’s cute though. I don’t really like how they’re not very range inclusive with sizes, but it’s still decent, I guess.”
“Like a C. They need more plus-size options for a girl like me.”
“I’d give them an A. I go here a lot so I don’t really see anything bad about it.”
“Probably a B. (Why a B?) There’s certain times where I’ve gotten underwear and the material is not the best — it breaks easily or wears out easily. But other than that, it’s cute and most of the time comfy.” …
We asked Millennials and Gen Zers walking out of Urban Outfitters to grade the brand from A to F. Here’s a sample of some of the responses below:
“I would give it a B cause they do have some pretty cool stuff. But I do think that it is overpriced — like I could find something very similar in style at Forever 21 or even a thrift shop for like 2 bucks or like $10. Where it’s over here for like $50.”
“Probably an A. I always find something that I like though I can’t afford it today, but (laugh).”
“For cuteness, I would probably give them an A. But for quality, I would probably give them a D. (Why a D?) I mean they do sell some clothes that are fair trade and stuff. But a lot of it is just overconsumption. I would say, if they could have a more practical way to not waste close to as much as what the whole industry is going about right now, then I think that we could give them a better letter grading. …
Here are a few data points we found searching the internet…
Source: Pew Research Center
Source: R/GA FutureVision
Source: The Points Guy
Source: Beverage Daily