fNograph interviewed thousands of Millennial and Gen Z consumers on video to find patterns around promotions that actually drove Gen Z consumers into stores. Here’s our video report — 25 Promotions That Pushed Gen Z Into Stores Is it your job to understand Gen Z trends? If so then you need fNograph, with thousands of insights to help you win at work. Learn what’s working for other brands, ask questions directly to Gen Z consumers and influencers, use our videos for your presentations and more for only $29.99/month. Try the app free for 7 days today.

We interviewed thousands of Millennial and Gen Z consumers to find patterns around what they liked about packaging design. One of the biggest patterns we found was a love of simplicity, and specifically how simple packaging created an emotional connection between Gen Z consumers and the brand. Here’s our video report — 10 Reasons Why Gen Z Loves Simple Packaging Is it your job to understand Gen Z trends? If so then you need fNograph, with thousands of insights to help you win at work. Learn what’s working for other brands, ask questions directly to Gen Z consumers and influencers, use our videos for your presentations and more for only $29.99/month. Try the app for 7 days free today.

We asked Millennial and Gen Z shoppers to describe how brands turn into some of their favorites. Here’s a sample of some of the responses below: Brands That Focus On Lifestyle and Culture Become Favorites “For me honestly it boils down to again: culture, lifestyle. I’m not going to buy or…

We asked Millennials and Gen Z shoppers questions to understand how online and in-store shopping work together in tandem to generate sales. Was there a sale going on today that made you want to shop? “Tasha: Was there a sale? No, I don’t think so. Veronica: No. There’s usually a sale…

We asked Millennials and Gen Zers walking out of Urban Outfitters to grade the brand from A to F. Here’s a sample of some of the responses below: “I would give it a B cause they do have some pretty cool stuff. But I do think that it is overpriced…

Source: R/GA FutureVision Independence is a top priority for those aged 16 to 24, with 34 percent planning to travel alone. More than half (54 percent) of Gen Zers told Booking.com that environmental impact considerations influence their decisions on where to travel, with 56 percent seeking “green” accommodations. More than…