• A separate 2018 Center survey showed Facebook use among US teens had dropped in recent years.
  • This is especially true of Instagram and Snapchat, which are used by 67% and 62% of 18- to 29-year-olds, respectively
  • Those ages 18 to 24 are substantially more likely than those ages 25 to 29 to say they use Snapchat (73% vs 47%) and Instagram (75% vs 57%)
  • Roughly eight-in-ten Snapchat users ages 18 to 29 (77%) say they use the app every day, including 68% who say they…

  • Independence is a top priority for those aged 16 to 24, with 34 percent planning to travel alone.
  • More than half (54 percent) of Gen Zers told Booking.com that environmental impact considerations influence their decisions on where to travel, with 56 percent seeking “green” accommodations.
  • More than one-third (37 percent) value voluntourism — the ability to give back to local communities by volunteering while traveling — preferably in sustainable destinations.
  • 87% of travel decisions made by Generation Z are influenced by social media platforms including Facebook, Instagram and Snapchat.
  • “My decisions are made…

  • 50% of those surveyed by WIC said they have tried canned wine before
  • 63.6% of all male participants reported that they have tried canned wine compared to 48.3% of females
  • 48.5% preferred the bottled wines, 45.3% preferred the canned, and 5.8% had no preference between the two
  • 26.2% had no preference between the bottled or canned dry Riesling, and 31.1% equally liked the dry rose
  • 57% self-identified as having higher subjective wine knowledge than their peers, WIC found that they were just as likely to taste, purchase and enjoy wine in a can
  • Nielsen reported that canned…


The Voice of the Consumer

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