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fNograph interviewed thousands of Millennial and Gen Z consumers on video to find patterns around promotions that actually drove Gen Z consumers into stores. Here’s our video report — 25 Promotions That Pushed Gen Z Into Stores

Is it your job to understand Gen Z trends? If so then you need fNograph, with thousands of insights to help you win at work. Learn what’s working for other brands, ask questions directly to Gen Z consumers and influencers, use our videos for your presentations and more for only $29.99/month. Try the app free for 7 days today.


We interviewed thousands of Millennial and Gen Z consumers to find patterns around what they liked about packaging design. One of the biggest patterns we found was a love of simplicity, and specifically how simple packaging created an emotional connection between Gen Z consumers and the brand.

Here’s our video report — 10 Reasons Why Gen Z Loves Simple Packaging

Is it your job to understand Gen Z trends? If so then you need fNograph, with thousands of insights to help you win at work. Learn what’s working for other brands, ask questions directly to Gen Z consumers and influencers, use our videos for your presentations and more for only $29.99/month. Try the app for 7 days free today.


We asked Millennial and Gen Z shoppers to describe how brands turn into some of their favorites. Here’s a sample of some of the responses below:

Brands That Focus On Lifestyle and Culture Become Favorites
“For me honestly it boils down to again: culture, lifestyle. I’m not going to buy or…


We asked Millennials and Gen Z shoppers questions to understand how online and in-store shopping work together in tandem to generate sales.

Was there a sale going on today that made you want to shop?
“Tasha: Was there a sale? No, I don’t think so. Veronica: No. There’s usually a sale…


We asked Millennial and Gen Z shoppers walking out of Victoria’s Secret to grade the brand from A to F. Here’s a sample of some of the responses below:

“C. (Why?) Their stuff falls apart really fast — it’s cute though. …


We asked Millennials and Gen Zers walking out of Urban Outfitters to grade the brand from A to F. Here’s a sample of some of the responses below:

“I would give it a B cause they do have some pretty cool stuff. But I do think that it is overpriced…


Here are a few data points we found searching the internet…

Source: Pew Research Center

  • A separate 2018 Center survey showed Facebook use among US teens had dropped in recent years.
  • This is especially true of Instagram and Snapchat, which are used by 67% and 62% of 18- to 29-year-olds…

Source: R/GA FutureVision

  • Independence is a top priority for those aged 16 to 24, with 34 percent planning to travel alone.
  • More than half (54 percent) of Gen Zers told Booking.com that environmental impact considerations influence their decisions on where to travel, with 56 percent seeking “green” accommodations.
  • More than…

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