We asked Millennials and Gen Zers walking out of Urban Outfitters to grade the brand from A to F. Here’s a sample of some of the responses below:
“I would give it a B cause they do have some pretty cool stuff. But I do think that it is overpriced — like I could find something very similar in style at Forever 21 or even a thrift shop for like 2 bucks or like $10. Where it’s over here for like $50.”
“Probably an A. I always find something that I like though I can’t afford it today, but (laugh).”
“For cuteness, I would probably give them an A. But for quality, I would probably give them a D. (Why a D?) I mean they do sell some clothes that are fair trade and stuff. But a lot of it is just overconsumption. I would say, if they could have a more practical way to not waste close to as much as what the whole industry is going about right now, then I think that we could give them a better letter grading. But for right now, it’s going to stay there.”
“B+. (Why?) Because I have seen some stores that have some better styles of clothes for what I would wear in my price range. But it’s still a high grade because they have some nice stuff. It’s just that I wouldn’t be able to afford as much as I want to.”
“C, maybe slightly above-average B. I don’t know. It’s good, but I don’t know.”
“C. (Why?) I have some friends who work there and it’s pretty brutal. Retail itself is brutal, but I know that they destroy the clothes once they don’t sell them anymore instead of giving them to the homeless or selling them or something like that. Not really a big fan of that. It’s probably one of the only big fashion brands that I shop from just because of the quality of the clothing. But a lot of times I don’t support what they are as a corporation.”
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